Leadership & Board

Photo of Alfreda Norman

Alfreda Norman

Alfreda Norman serves as the Senior Vice President of the Federal Reserve Bank of Dallas. She oversees the Bank’s communications and public outreach programs, which support economic growth and an increased understanding of the economy and the role of the Federal Reserve. Her responsibilities are comprised of corporate communications, publications/digital services, community development, economic education and financial institution relationship management.

Previously, she served as vice president of community development at the Dallas Fed, promoting financial stability for lower-income communities and individuals.

Prior to joining the Bank in 2004, Norman was one of the first neighborhood development officers hired by Bank of America in Texas, in charge of developing a strategic community development plan to extend credit to low- and moderate-income communities. She has held management positions at the City of Dallas Office of Cultural Affairs and The Container Store corporate headquarters in Dallas.

Norman is affiliated with many cultural and civic organizations. She is a board trustee for the Communities Foundation of Texas and chairs the Educate Texas committee. She serves on the executive board of the Meadows School of the Arts at Southern Methodist University and is a board trustee and a member of the public affairs committee at Southwestern Medical Foundation. She is on the advisory boards of Year Up, Urban Teachers, Dallas Promise and the Commit Partnership, and is a member of the Dallas Assembly.

She earned a bachelor’s degree from Southern Methodist University and is a graduate of the University of Virginia’s Graduate School of Retail Banking.